Alfi Faucets Review & Rating Updated: December 2, 2023

Summary
Imported
China Flag
China
Alfi Trade, Inc.
Trading as
Alfi,
Alfi Brand,
and
Blue Bath

4011 W. Jefferson Blvd.
Los Angeles, CA 90016
(800) 990-2534
(323) 732-4045
info@alfitrade.com
Rating
Business Model
Product Range
Kitchen & Bath Faucets
Certifications
Brands
Alfi, Alfi Brand
Street Price
$106-$600
Warranty Score
Cartridge
5 Years1
Finishes
Lifetime2
Mechanical Parts
5 Years
Proof of Purchase
Required
Transferable
No
Meets Federal Warranty
Law Requirements
No
Footnotes:
1. The company claims to offer a limited lifetime warranty on its fau­cets but but excludes "mechanical parts" which have a 5-year warranty. The term "mechanical parts" is not defined.
2. The Alfi warranty appears to offer a lifetime guarantee on finishes to the original buyer but the language is ambiguous.

Download the Alfi warranty.

Learn more about faucet warranties.

This Company In Brief

Alfi sells fau­cets made in China over its own websites and on sites that host small retailers such as Wayfair and Amazon as well as through independent design studios and brick and mortar plumbing suppliers.

The Alfi warranty is below standard for North American fau­cets. It is purportedly a lifetime limited warranty, but a close reading reveals that the important components of an Alfi faucet are guaranteed for just five years.

Alfi Trade, Inc. is a California corporation owned by Eldad Alfi and his father Aaron, chartered in 2007. It is primarily a bathwares company, selling imported sinks, toilets and bathtubs. It sells fau­cets as a complement to its bathwares but fau­cets are a fairly minor part of its overall business. The company imports bathwares from Israel, and Italy as well as China, but import faucets only from China. Alfi does not sell domestic products.

The Alfi logo is registered with the U.S. Patent and Trademark Office. It has not been registered in Canada.

The company is located in West Los Angeles with warehouses in Edgerton, Kansas and. following a recent joint distribution agreement with the in West Haven, Connecticut.

The principal overseas suppliers of Alfi's non-faucet products over the past three years have been:

Harsa Sanitary Fixtures, a part of Hamat (Merhav) Group closed in 2019. Its role has been taken over by MCP Manisa Seramic, in Izmir, Turkey. (See our report on for more information.)

Alfi's sole faucet supplier appears to be CAE (or Xi'en) Sanitary Fittings Industry Co. Ltd., a Chinese manufacturer founded in 1989. The company is certified compliant with ISO-9001 and has a solid international reputation for making good quality fau­cets.

Some of CAE's contemporary fau­cets are designed in Italy by Itamar Harari of Slide design, a noted Italian design firm but they are not Italian fau­cets, as Alfi literature sometimes claims. They are Chinese fau­cets, some of which are designed by an Italian design studio.

CAE is known for casting its fau­cets from DZR brass, an alloy that resists a chemical degradation process called dezincification. We do not know whether DZR brass is used in Alfi fau­cets. If so, however, it is a definite plus.

Alfi's faucets are neither designed expressly for nor unique to Alfi. They are out of CAE's and routinely sold by CAE to other importers in the U.S. and Canada, including:

The faucets are also available directly from CAE which has begun selling at retail to North America consumers on internet sites such as Amazon, Over­stock and Walmart (online only) as well as dedicated home decor and decorative plumbing sites including Elite Home Products. It sells under its own CAE brand.

There are hints that Alfi may be ramping up to develop its own proprietary designs. It recently purchased a Gefertec Arc405 industrial 3d metal printer, a type of machine widely used for making one-of prototypes of new faucet designs for testing before turning them over to a manufacturer for production.

Alfi's line of faucets is heavily slanted toward contemporary styles. Only a few are traditional or transitional in design. Its finishes are limited: bright chrome and brushed nickel on its bath fau­cets; chrome, nickel and stainless steel for its kitchen fau­cets. Not all fau­cets are available in all finishes.

The cartridges used in the Alfi fau­cets made by CAE are from Kerox, Kft, a Hungarian manufacturer of very good to excellent ceramic cartridges that are favored by a number of European faucet brands.

Fore more information on faucet styles and configurations, see Faucet Basics, Part 4: Faucet Styles & Con­fig­ura­tions. Fore faucet finishes, see Faucet Basics, Part 5: Faucet Finishes. Fore faucet cartridges and valves, see Faucet Basics, Part 2: Faucet Valves & Cart­ridges.

Alfi's wholesale websites, Alfi Trade and Alfi Brand, are designed in roughly the same way. Navigation used to be a little mysterious until you realized that the key was the link to "Menu" displayed unobtrusively about a third of the way down the page, which opened up the site's navigation links. Once you figured this out, navigation became generally intuitive. The menu has now been moved to the top of the page, which makes the whole process more obvious. Site search is effective and individual fau­cets are easy to find.

BlueBath.com is Alfi's retail site and its navigation is more traditional, with a menu bar across the top of the page. The site is a sanitary wares retail store selling Alfi Brand products along with an assortment of inexpensive fau­cets from other importers of Chinese and Taiwanese fau­cets and some good to excellent fau­cets from major brands such as lesser-known but reputable companies.

The fau­cets are also widely available throughout the U.S. and in parts of Canada through independent design studios and plumbing supply houses including Ferguson En­ter­pri­zes, a supplier to the trades with locations in most cities and large towns.

Other plumbing suppliers offering Alfi products include Hughes Supply, Inc., Win­nel­son Co., and Stand­ard Plumb­ing Sup­ply, all major national or regional wholesalers.

Alfi products are also sold online at Alfi's own retail site, BlueBath.com and they are available at retail plumbing supply venues such as Build.com, Faucet.com, Home Depot, Quality Bath and at general retail sites like Amazon, Overstock, and Wayfair. A complete list is provided on the Alfi Trade website.

The Alfi warranty is below par for North America. The company promises a Limited Lifetime Warranty…

"against manufacturing defects in materials and workmanship",

but takes it away again in the very next line which reads:

"Mechanical components are warranted against defects for 5 years from the original purchase date."

The term "mechanical components" is understood in the faucet industry to mean the moving parts of a faucet, that is, the parts that are most likely to develop problems. After subtracting the mechanical components, the only parts of the faucet protected by the lifetime warranty are those least likely to prove defective: finishes, body, baseplate (if any) and spout. Not much protection.

Additionally, the warranty does not apply to

"the replacement of components where damage is caused by … limescale [or] aggressive water conditions…"
We are not sure what "aggressive water conditions" means in this context. It is usually an informal term for a high chloride to sulfate ratio in drinking water, a condition that may cause unusually high amounts of lead to leach into the water flowing through a faucet due to a galvanic reaction between lead and copper.
How an "aggressive water condition" could have any effect on faucet functioning or cause a faucet failure is not clear to any of our consulting chemists or engineers. We presume that the term is simply being misused.

The warranty does not even begin to comply with the minimum requirements for consumer procuct warranties specified in the federal Mag­nu­son-Moss War­ranty Act (15 U.S.C. §2308). In particular, it does not …

Under the Federal Trade Commission Act (15 U.S. Code § 57a), which prohibits "unfair or deceptive acts or practices in or affecting commerce", product warranties such as Alfi's that do not contain even the minimum requirements mandated by Magnuson-Moss are considered "unfair and deceptive" and are never enforced. Further, it is probably a deceptive practice for Alfi to refer to its faucet warranty as a "lifetime warranty" when most of the important components of the fau­cets, including those most likely to fail, are guaranteed for just five years. It should be more properly referred to as a 5-year warranty.

As a result, all of the limitations and exclusions attempted by Alfi in its warranty would be ignored by any court. This is to the advantage of the buyer who would end up with a judgment based on a lifetime unlimited warranty that includes conssequential or incidental damages and which is fully transferable to subsequent owners of the faucet.

After carefully parsing the warranty we find that it is essentially a 5-year limited warranty with the non-mechanical components of the faucet guaranteed for the original buyer's lifetime. We score it "far below" the North American standard "limited lifetime" warranty on all faucet components.

The warranty is certainly not a ringing endorsement of Alfi's faith in the durability or longevity of its fau­cets, a lack of faith that is, in our opinion, unwarranted. Other North American sellers of CAE fau­cets including have no problem guaranteeing them for the original buyer's lifetime.

There are two basic approaches to warranties in the faucet business. The first approach tries to reduce the cost of warranty service to its irreducible minimum and insulate the company as much as possible from liability for a failed product. This is the bean-counter approach, the tack favored by accountants and chief financial officers, and it describes Alfi's warranty exactly.

The other, and better, approach is to use the power of a good warranty to drive sales — figuring (correctly) that any additional cost of providing a first-class warranty will be more than offset by additional sales revenue that a first-class warranty generates.

This is the Moen approach. Moen, one of the first major faucet companies in the U.S. to offer a lifetime warranty on its products, figured out early that a good warranty and strong back-end support would substantially increase sales on the front end. It worked. Its warranty helped boost Moen from a little-known bit player in the 1950's to the second-largest faucet company in the U.S., behind Delta Fau­cets, by the 1970s. (The companies are now neck and neck for the top slot, each having about 30% of the U.S. faucet market.)

The loyalty of Moen customers is legendary. It is nearly impossible to talk a Moen customer out of a Moen faucet, shower or tub filler — not that we try.

Alfi needs to take a leaf from Moen's playbook and start looking at its warranty as an opportunity to build sales and forge customer loyalty rather than strictly as a nuisance liability to be minimized as much as possible.

For more information on how to interpret faucet warranties, see Faucet Basics, Part 6: Faucet War­ran­ties.

All of the various telephone numbers used by Alfi and Blue Bath route through the same automated answering system. Customer service is sometimes hard to get in touch with. After about three minutes, the automatic answering computer will give you a choice of leaving a call-back message. If you leave a message you will get a call, usually within 24 hours. Once you get a customer agent, you will usually get your question answered. Agents are knowledgeable about Alfi fau­cets and generally cordial and helpful.

Alfi Trade, as a wholesaler, does not have a Better Business Bureau rating but its associated retail sales site, Blue Bath, is rated A+, the BBB's highest rating. The company is not BBB accredited. It is, however, a member of the National Kitchen and Bath Association and has agreed to abide by that organization's code of conduct which, among other matters, prohibits deceptive statements about the company's products.

Alfi routinely identifies its fau­cets as certified in compliance with the joint U.S./Canadian mechanical safety and reliability standards (ASME A112.18.1/CSA 125.1) and the North American lead-free and safe drinking water standards (ANSI 61/9). However, none of the seven accredited organizations that test and certify fau­cets to North American standards have ever heard of Alfi and all deny testing or certifying Alfi fau­cets.

When we telephoned Alfi about the apparent lack of certifications for its fau­cets, we were initially assured by a customer service representative that they were "UPC certified" and fully compliant with all North American standards. But, when we then asked Alfi for certificate file numbers, we were given one identification number that turned out to be for a Uniform Product Code registration, which has to do with the assignment of retail barcodes and nothing whatsoever to do with faucet certifications.

So far, after several requests, the company has been unwilling or unable to provide us with or even identify a valid listing certificate for any of its sink fau­cets.

North American faucet standards are tough — some of the most stringent in the world. They aim to protect consumers against potentially dangerous materials and shoddy manufacturing by ensuring that fau­cets do not contain toxic substances and are minimally safe and reliable.

No one, not even the most experienced industry professional, can tell by looking at a faucet (or a picture of a faucet on a website) whether it is free of lead, mercury, arsenic, and other toxins, or whether its cartridge will be leak-free over the long run. Extensive testing and certification are needed, precisely the testing and certification that Alfi has not had done.

The California Energy Commission sued Alfi Trade, Inc. for illegally selling unapproved faucets in California from July 2015 to July 2021. The company paid a penalty of $41,994.00 to settle the suit in 2022.

Many of the same CAE fau­cets sold by Alfi can be purchased from other suppliers that have fully complied with the laws and regulations governing the sale and installation of water fau­cets. These include

Kalia and Kraus buy fau­cets from several Asian suppliers, so to be certain you are getting a CAE faucet, you will need to ask customer support. All of these companies back their fau­cets with a stronger warranty than that offered by Alfi Trade.

Otherwise, fully certified, safe and lead-free fau­cets made in China and Taiwan made by companies other than CAE that have a stronger warranty and are comparable to Alfi include any of the following:

Alfi fau­cets are made by a well-regarded manufacturer using good quality components. Were the fau­cets certified to U.S./Canadian standards as required by law and supported by a strong lifetime warranty that actually complied with the minimum requirement for products warranties mandated by federalaw, the company would probably get a high rating. Unfortunately, however, they are not certified and the warranty is weak, somewhat ambiguous, and a little too tricky for our liking.

We are even more troubled by the ethics of a company that continues to claim that its fau­cets are certified to North American standards in the face of overwhelming evidence that they are not, and continues to sell uncertified fau­cets with knowledge that they are not legal to sell or install in the U.S. or Canada.

We don't think it's possible for a company to have been in the faucet business for over 20 years and remain wholly ignorant of what constitutes a validly certified, legal faucet. Representing the fau­cets as certified deceives buyers into believing that they are legal to install in drinking water systems in the U.S. or Canada, when in fact no plumbing code that we know of permits their installation.

We are continuing to research the company. If you have experience with Alfi fau­cets, good, bad or indifferent, we would like to hear about it, so please contact us or post a comment below.