Crosswater Faucets Review & Rating Updated: March 15, 2024
Trading as
Crosswater London®
393 Fortune Boulevard
Milford, MA 01757
(844) 992-8371
(508) 381-0433
Bathroom Brands Group, Ltd.
Lake View House
Rennie Drive
Hartford, Kent DA15FU
United Kingdom
Law Requirements
Warranty Footnotes:1. The term "lifetime" is not defined in the warranty.2. The maximum amount of any claim under the warranty is thepurchase price paid for the product. It is not clear whether the purchase price includes shipping, taxes, etc.
This Company In Brief
Crosswater London® is the registered trade name under which the British sanitary wares company, Bathroom Brands Group, Ltd. sells faucets, other sanitary wares, bathroom furnishings, and accessories in North America through a subsidiary, Bathroom Brands US LLC.
Many of the faucets are striking designs and all seem to be of good to very good quality featuring top-drawer components throughout.
The Crosswater warranty is standard for the U.S. and Canada, providing a lifetime guarantee to the original owner against defects in materials or workmanship. It does, however, have several legal defects.
Crosswater London is the registered trade name under which Bathroom Brands US, LLC sells faucets, sanitary wares, bathroom furniture, and bath accessories in North America.
The Company
Bathroom Brands US, LLC was formed in 2016 as a subsidiary of the British sanitary wares company, Bathroom Brands Group, Ltd.
Bathroom Brands Group is the result of a merger of two U.K. sanitary wares businesses: Bathroom Brands Ltd. and Crosswater Ltd. in 2014. The companyh soon after moved to a renovated facility at Lake View House in Dartford, England.
Crosswater is the older of the two companies, formed in 1998 by former London policeman, David Hance, to wholesale European faucets in England.
The business was quite successful enabling Mr. Hance to start buying other businesses including Simpson Showers in 2006 and Bauhaus bathroom furnishings in 2008.
Derek Patrick Riley and Tim M. Powell formed Bathroom Brands Ltd. in 2005 to import Chinese-made sanitary wares into the U.K.
They opened a buying office in Shanghai and spent several years building an efficient distribution chain linking Chinese factories to U.K. distributors that reduced handling, delivery delays, and product defects.
The company maintains its Chinese connections and its buying office in Shanghai. In 2015 it opened a second office in Singapore organized as Bathroom Brands (Asia) PTE, Ltd. which supplies the Group with porcelain sanitary ware from Malaysia's booming ceramics industries.
The Forte Group
Bathroom Brands' entry into the U.S./Canadian market in 2016 as a Delaware limited liability company was carefully planned.
What is a Buying Group?
A buying group is an association of retailers that have joined together to combine purchasing power which allows them to leverage better prices and terms from manufacturers and distributors
The groups are very common in the hardware industry.
There are two big barriers to overcome for a successful entry. The first is building an adequate distribution network. The second is complying with the convoluted maze of laws and regulations that govern the sale and installation of drinking water faucets in North America.
Distribution often makes or breaks a new entrant into the North American market. The inability to build an adequate distribution network quickly is often the main reason for the failure of foreign companies migrating to these shores.
Lack of distribution contributed measurably to the withdrawal of
Bathroom Brands ensured nationwide distribution of its products by partnering with the Forté Buying Group.
Forté, formed in 2001, is a specialized hardware buying group composed of upscale decorative plumbing and hardware showrooms and design centers located throughout North America.
By joining up with Forté, Bathroom Brands gained instant access to 500 member showrooms, ensuring a continent-wide distribution of its products immediately on entering the market thus shortcutting the often years-long process of building a distribution chain.
The limitation of the arrangement, however, is that Crosswater brands may be sold only through Forté member stores, a restriction that could stifle the future growth of the brand.
Regulatory Compliance
Bathroom Brands was also largely successful in negotiating the labyrinth of laws, rules, and regulations that govern the importation, sale, and installation of faucets in North America.
Faucets are highly regulated products and the requirements are complex. U.S. regulations at the national level are administered by at least two different departments of the federal government.
Various state laws add requirements for the sale or installation of faucets within the state that are often more stringent than federal rules, equally convoluted, and differ from state to state.
In Canada, the situation is no better.
The company must conform not only to federal laws and regulations but to the laws and regulations of the various Provinces which, due to Canada's particular federal-system architecture, are often more important than national laws.
The Faucets
Crosswater has a much larger footprint in the Eurozone than it does in North America, selling a much broader array of products. At our last count, it offered 42 collections (the company calls them "ranges") of sanitary wares in the European Union under the Crosswater brand, and eight more under its economy brand, Adora.
Bathroom Brands sells just twelve collections in North America that include sink faucets and one of these, the Waldorf is in the process of being phased out as of the date of this report.
The collections span the range of style families from traditional through transitional into ultra-modern.
Most collections include sinks, tub fillers, and accessories (towel racks, robe hooks, etc.) as well as faucets for a nicely tailored, coordinated look.
None of Crosswater London's faucets is manufactured by Bathroom Brands Group. Some are made in Europe. Most, however, are manufactured in China.
Arcade
The Arcade collection is distinctive enough that we doubt it is from any manufacturer's
Bathroom Brands, however, is silent regarding the provenance of the design but hints that David Hance may have had a hand in it with actually saying so.
Whatever its genesis, it is a particularly striking design family, reminiscent of the styles of the late 19th century manufactured by the French company, which offers a Gallic vision of a faucet in the French Art Nouveau style from what the French call the Belle Époque period of the late 19th and early 20th centuries that paralleled the Late Victorian and Edwardian eras.
Unfortunately, this collection is being phased out and may no longer be available as you read this.
Belgravia and Waldorf
The Belgravia and Waldorf collections are made by A.G. Monteiro Lda, a Portuguese manufacturer located in Braga, a city of 193,000 in northwest Portugal. A.G. Monteiro is .
The Belgravia collection is very English. It is one of our favorites, a clean and crisp interpretation of Edwardian styling which should give the high-end faucets a little more competition in this design class with less costly faucets.
Waldorf faucets are more Arts & Crafts or Art Deco, suitable for the redo of any bathroom built between 1890 and 1960 — early Arts & Crafts to late mid-century modern — or for anyone who just wants a classy faucet.The styles are similar to some of the Art Deco faucets designed as part of the DaVinci Collection by Bennett Friedman for AF/NY and now sold by Harrington Brass faucets are generally much more expensive.
The Waldorf collection is in the process of being closed out as of the date of this report and my no longe be available as your read this.
MPRO, Taos, and Wisp
MPRO, Taos amd Wisp faucets are very contemporary but based on a very old 1968 faucet design by Danish architect Arne Jacobsen for the Danish National Bank building in Cophagen.
The Jacobsen design was radical for its time but has been so widely copied that it is now commonplace – still stylish, but no longer revolutionary.
These collections are made in China and imported through the company's buying office in Shanghai. We know nothing about their manufacturing other than what we can discern from examining the faucets themselves.
The manufacturers may be highly respected manufacturers, or not, and companies, or not.
We cannot say until we know the identity of the companies – which so far Crosswater has not been willing to share.
The faucets are unlikely to have been designed exclusively for Crosswater and are probably straight out of the of the Chinese companies that make them.
The MPRO (sold in the UK as the Mike PRO) in particular is very common in Asia, made with minor variations by most Chinese faucet manufacturers of contemporary faucets.
The only uncommon feature of the Crosswater versiion of the design is its knurling surface treatment.
Forté Group Faucets
The Berea, Darby, and Leyden,were originally developed by Forté Group as part of its in-house brand.
These collections are mAmerican in styling. They Leyden features the sweeping curves of traditional American styles. The Berea and Darby, reflect period styling of the late Victorian and early Arts & Crafts eras. Both are very interesting designs.
The faucets were inherited by Bathroom Brands as part of its agreement with Forté Group which by that time had decided that the daily nuts and bolt business of managing a faucet collection was more burden than it wanted to shoulder.
Jeff Valles, the former spokesman for Forté insisted that Ammara faucets were original designs by members of the buying group.
For the Berea and Darby collections, he may be right. These are distinctive faucets, unlike the usual Chinese designs.
But, we know the Taos and Leyden are straight out of their Chinese manufacturer's because we found them. The Taos is in the Seagull Kitchen and Bath Products Co., Ltd. catalog as item number 9L1454CP7. The Leyden is 9L1458CP7.
The faucets are imported, through Markimex, a California distributor that sells its own
UNION
The UNION collection is a crisp, ultra-contemporary Italian design in the same family of industrial-chic faucets as those in the Brooklyn 31 series created by
Crosswater lists the faucet as a transitional design. It's not. It would, in fact, be hard to get more urban-ultra-modern.
The faucet was designed by by Antonio Gardoni and Federico Castelli Design of Brescia, Italy for IB Rubinetti S.p.a., the Italian company that owns the design and supplies the faucets to Crosswater.
IB sells the faucets all over the world (except North America) as the Bold collection.
Crosswater buys these faucets off-the-shelf with minor modifications necessitated by North America's continuing love affair with its quaint "customary units" (inches and feet) rather than the metric system adopted by the rest of the civilized world.
The collection won a Good Design Award in 2019 in the Bath and Accessories category.
Good Design is an international design competition sponsored by the Chicago Athenaeum Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies has been held annually since 1950 and is the oldest and most prestigious juried design competition in the world.
A faucet that wins a Good Design award is at the pinnacle of product design.
Fenmore and Heir
The Heir collection is stylish with polished facets that give it a gen-like appearance. Its design is similar in concept to the Lambeth lavatory faucets designed by Jonathan Browning and sold by
The Fenmore collections is also very contemporary but much less impressive.
We don't know the manufacturer(s) of these faucets or where and by whom they were designed. A Crosswater spokesperson declined to name the manufacturer(s), claiming that the identity is "proprietary".
Faucet Designs
David Hance, the former London policeman, is credited by the company with the design of "a number of stylish collections", but only the Belgravia collection is linked to Mr. Hance by name in any company literature.
How much Mr. Hance is involved in the design is a matter for conjecture.
Sources within the company indicate that while he provides ideas and inspiration, he has little role in the actual nuts and bolts design process that includes engineering and prototyping which are typically handled by the company slated to manufacture the faucets.
In its promotional literature, The company refers several times to a "design staff", but no details are ever provided and no staff designers are ever identified, all of which suggests that the design staff may be more aspirational than actual.
Companies that have an in-house design staff such as are not at all shy about publishing the identities and accomplishments of staff designers and the awards they have won in international design competitions.
IB Rubinetti S.p.a., for example, the supplier of Crosswater Union faucets, has a whole section on its website devoted to its fourteen designers, describing their training, achievements, and design philosophies.
Bathroom Brands has employed at least one outside designer, Kelly Hoppen, MBE, a South African-born interior designer and U.K. television personality.
Ms. Hoppen is unknown on this side of the Atlantic, but quite famous in the U.K. She was appointed a Member of the Order of the British Empire (MBE) by HRH Elizabeth II in 2009 for her "services to interior design".
She designed several Crosswater collections sold in Europe. None of these, however, has crossed the Atlantic. These are striking faucets, however, and here's hoping they arrive on these shores soon.
Faucet Construction
Crosswater faucets are made using conventional construction in which the body and spout channel water as well as give the faucet its appearance.
None of its manufacturers use the newer core and shell construction[1] in which the waterway and decorative shell are divorced.
The waterway is constructed of tubes inside a decorative shell that gives the faucet its appearance. The advantage of core and shell is that much less expensive leaded brass can be used to make the shell with no risk of lead contamination since the water never touches the shell.
Although Crosswater describes its faucets as being of "solid brass construction", the claim is not entirely true. While the primary material is lead-free brass, some components are made from a zinc alloy.
Brass
Brass is the traditional primary faucet material for two reasons:
- Brass is strong but easy to work with. It casts, forges, and machines with relative ease.
- Brass is naturally anti-microbial. The copper in brass kills bacteria, retarding the build-up of potentially hazardous microbes inside a faucet.
A Short Note on Chinese Faucet Manufacturing
Because so many junk faucets originate in China, Chinese faucet manufacturing has gotten a reputation for making cheap, unreliable faucets — in far too many cases a well-earned reputation.
But, Chinese manufacturers also produce some of the finest faucets made anywhere.
The very upscale, English-designed brands of mid-priced faucets is one of our Best Value faucet lines.
Other upscale faucets manufactured in China include faucets made for
The fact that a faucet is made in China is not dispositive of its quality.
Other factors need to be examined. Among these are:
- Certifications: Uncertified faucets tend to be very cheaply made using lower-grade materials and poor construction technology. The primary reason that most are uncertified is that the seller believes they would not pass the extensive testing required by North American standards. (Learn more about uncertified contraband Chines faucet at Amazon's Contraband Faucets .)
- Reputation As is true of any business, Chinese manufacturers that make good quality faucets earn, over time, a reputation in the industry for high-quality manufacturing. This reputation is generally a reliable guide to quality.
Brass has one serious drawback, however. Traditional brass contains metallic lead.
Ordinary (Alpha) brass is a blend of copper and zinc with a small amount of lead (1.5% - 3.5%) added to make the material more malleable, less brittle, and easier to fabricate.
Lead, however, is now all but banned in North America in any drinking water component due to its extreme toxicity to humans, particularly children.
According to the Environmental Protection Agency (EPA), lead, even in small amounts, causes slowed growth, learning disorders, hearing loss, anemia, hyperactivity, and behavior issues.
Before 2014, a faucet sold in the U.S. or Canada could contain as much as 8% lead and still call itself lead-free.
Now the maximum lead content of those parts of a faucet that touch water is 0.25% (1/4 of 1%), basically just a bare trace. In fact, there may be more lead in the air you breathe than there is in a faucet that has been certified lead-free.
To comply with the restrictions on lead, today's faucet brass replaces lead with other additives to reduce brittleness without adding toxicity. The most common is bismuth.
Bismuth is similar to lead – right next to lead on the periodic table of elements – but it is not harmful to humans.
It is, however, very expensive. It is 300 times rarer than lead, even rarer than silver, which is why bismuth-brass alloys are considerably more expensive than leaded brass.
However, Even leaded brass is rapidly getting more expensive.
Brass is typically about 66% copper and the price of copper is rising exponentially as the number of electric vehicles increases.
Copper is an important material in electric vehicles. The typical EV uses up to four times more copper than regular gasoline or diesel vehicles. By some estimates as many as 50% of the vehicles sold in the U.S. by 2030 will be electric.
Just as the need for copper increases dramatically to combat global warming, the world's supply is decreasing.
The expected surplus of copper through 2024 has all but disappeared. In consequence, the price of copper has skyrocketed with no expectation of increased supplies in the near future.
This additional cost of brass in general and lead-free brass, in particular, has encouraged many faucet manufacturers, including those that produce Crosswater faucets, to use substitute materials where possible.
Zinc & Zinc/Aluminum Alloys
The most common substitute metal is zinc or a zinc-aluminum (ZA) alloy. One of the most common is called ZAMAK, a composition containing 4% aluminum.
Zinc is not as strong as brass and does not resist water pressure as well as brass. However, its use in non-pressurized parts of a brass faucet such as handles, base and wall plates, and is common.
It does no harm when used in these unpressurized components and may save buyers a few dollars.
At the moment, Crosswater faucets are still primarily of brass construction. But expect Crosswater, along with most other faucet companies, to increase their use of zinc alloys to contain the rising cost of faucets.
Faucet Components
The Crosswater faucets we examined were good quality faucets, including the faucets made in China. The key to good quality is good components, and Crosswater uses some of the best.
Valve Cartridges
Valve cartrides are the single most important components in a faucet. They control the flow rate and temperature of the water passing through the faucet. If they fail, the faucet is out of business until they are repaired or replaced.
Two=handle faucets use what are called "stem cartridges." or "headworks." They control only the water flow. The left cartridge controls the hot water and the right cartridge the cold. They are usually not interchangeable and typically bought in pairs.
Single-handle faucets need a "mixing cartridge" that control both water flow and temprature. These are more complex devices invented by in the 1970s, but now adopted nearly universally.
Kerox Kft
The valve cartridges in Crosswater's single-handle mixing faucets are made by Kerox Kft, a Hungarian manufacturer of technical ceramics.
Buying Rule for
Smart Faucet Buyers
Valve Cartridge
Never buy a faucet until you know the type of valve cartridge used in the faucet (and, for ceramic valve cartridges, who made it).
Its valve is the heart of a faucet and should be your very first consideration when making a buying decision.
It is the component that controls water flow and temperature. Its finish may fail, and the faucet will still work. It may be discolored, corroded, and ugly but water still flows.
If the valve fails, however, the faucet ceases to be a faucet. It is out of business until the valve is repaired or replaced. It's important, therefore, that the valve be robust and durable, lasting for many years.
Most modern faucets are fitted with ceramic valve cartridges, a durable valve that should provide many years of reliable service.
Older technology compression and washerless valves are used in some less expensive faucets. These valves, unlike ceramic cartridges, need periodic maintenance to prevent leaking.
The company makes only mixing cartridges and has gained a worldwide reputation for excellence.
Other brands known to use Kerox cartridges include to name just a few.
Flühs Drehtechnik
Two-handle Crosswater faucets are fitted with brass ceramic cartridges from Flühs Drehtechnik, GmbH, a German firm located in Lüdenscheid, Germany since 1926.
The company, world-known for its precision machining, is generally thought of as the manufacturer of the world's best single-function stem cartridge. Flühs (sometimes spelled Fluehs for English speakers) valves are heavy-duty products with an established reputation for leak-free reliability.
Faucet lines known to use Flühs cartridges include
Aerators
Most Crosswater London faucets also include Neoperl® aerators.
Faucet aerators used to be simple devices that merely infused a little air to soften the water stream so it would not splash out of the sink.
Today, however, they are precision products used to limit water volume to the lower flows required by federal and state water conservation laws, and in faucets with pull-out sprays, to prevent back-flow that could contaminate household drinking water.
It is important, therefore, that this little device, often smaller than a dime, be the best available. And that, almost by definition, is the Swiss-engineered Neoperl® aerator.
Crosswater Finishes
Handle Styles
Many two-handle Crosswater faucets offer at least two handle styles, cross and lever.
The handle style is selected when the faucet is ordered.
The UNION collection is a little different. It offers a lever that is similar to the handle on an industrial shut-off valve, or a wheel handle in place of a traditonal cross handle. These are colored red.
Faucet Finishes
Eleven finishes are available on Crosswater faucets. Any finish other than polished chrome can add to the price of the faucet, sometimes substantially.
Graphite is the latest finish, available only on the two Fenmore faucets that are new to the company.
No one faucet is available in all eleven finishes. Every faucet is available in Polished Chrome or Polished Nickel. The other finishes available on a faucet depend on which manufacturer makes it. The Taos collection offers five (Polished chrome, Polished Nickel, Satin Nickel, Matte Black, and Polished Gold), the most we found in any collection.
Four faucets in the MPRO collection are available in Stainless Steel, Matte Black, or Polished Brass. The Wisp collection offers Stainless Steel (but not polished Brass or Matte Black).
The Berea, Darby, Leyden, and Taos collections can be finished in Satin Nickel or Bronxe.
The Italian-made Union faucets are the only faucets available in Brushed Black Chrome or Unlacquered Brass.
Be cautious of the Unlacquered Brass faucets, however. This is native, raw brass without any protection against tarnish.
So unless you like the warm brown look of tarnished brass or are willing to polish the faucet weekly, you might want to leave umcoated brass alone.
Also, be cautious of mixing finishes across manufacturers. One company's polished nickel or matte black may not be another company's polished nickel or matte black.
Companies like do their own finishing in-house. They can mix manufacturers without the risk of finish variation.
Legal Problems With the Crosswater Warranty
The Crosswater warranty can be read here.
The Crosswater warranty does not fully comply with the U.S. Magnuson-Moss Warranty Act (15 U.S.C. §2308).
Since we noted the warranty's deficiencies in a previous report, the company has made substantial changes, taking care of existing problems, but also adding a few new ones.
Improper Exclusions
It is not legal under Magnuson-Moss for a company offering a written warranty to exclude coverage by state law warranties., A company's written warranty is intended to supplement state law warranties, not replace them. Any attempt to deny state-law warranty coverage is simply ignored.(15 U.S.C. §2308(a))
Prohibited Tie-in
Magnuson-Moss prohibits tie-in provisions that require a consumer to only use the company's parts or services on penalty of losing some or all warranty protection. Consequently, the provision in the Crosswater warranty that the "use of any replacement parts other than genuine Crosswater London parts will void the warranty" is itself void. (16 CFR § 700.10)
What the company means to say is that it will not warranty any defect caused in whole or in part by the use of non-genuine Crosswater parts or components, so that's what it should say.
Missing Required Language
The warranty is still missing language that is required to be in every consumer product warranty. Federal regulations (16 C.F.R. §701.3(a)(9) require warranties to include the following statement:
"This warranty gives you specific legal rights, and you may also have other rights which vary from State to State"
The Crosswater warranty does not include the statement.
Effect on Warranty Scoring
These irregularities in the Crosswater warranty did not adversely impact our warranty scoring. They do not affect the basic warranty.
Just remember that the use of non-Crosswater parts does not void the warranty and in a warranty claim you still have all the rights accordded by your state's implied warranties.
The faucets arrive unfinished and the finish is applied as the faucets are ordered. It makes no difference who made the faucets, they all get exactly the same finish.
Bathroom Brands does not do its own finishing. It relies on its suppliers for finishes. Chrome across manufacturers is probably going to be an exact match. But, be careful ordering any other finish from different manufacturers sight unseen.
Knurling
Faucets in the Union collection and one faucet in the MPRO collection are available with a surface accent.
Crosswater treats knurling as just another finish, but it is actually a surface refinement, not a finish.
Some parts of the faucet have a knurl machined into its surface. Most of the faucet, however, retains its smooth surface. Knurling as a decorative accent is showing up in an increasing number of faucet lines.
The Warranty
The language of the warranty at one time was a hodgepodge of obtuse legalize, written by someone with an over-fondness for the phrase "to the maximum extent permitted by law." It has been completely rewritten and is much improved. It is now written in language that is "simple and readily understood" by the average consumer as required by law.
The warranty is meets the standard for the U.S. and Canada, providing a lifetime guarantee to the original owner against defects in materials or workmanship.
But, it still has a few drafting problems and needs to be examined once again by a lawyer who better understands U.S. consumer product warranty law.
Customer Service
Crosswater has shown itself quick to resolve warranty issues. In the years it has conducted business in North America, we have not had a single complaint about the Crosswater nor has the Better Business Bureau.
In our testing of Crosswater's customer service, it scored well for product knowledge, helpfulness, and candor — especially candor.
The company is very up-front about its products although customer service representatives volunteer very little. You have to ask the right questions, but if you do, you will get straightforward answers even if the answer is effectively "none of your business."
The Website
The Crosswater website is nicely organized, responds well to smartphones and tablets as well as desktop access, and is easy to navigate with clear navigation choices throughout. It allows filtering for a faucet by collection, feature, finish, flow rate, handle style, price, style, – or some combination of features to quickly drill down to a specific product.
However, the information provided about the faucets, while much more complete than is usual on a faucet company website, is still not quite adequate for a fully informed buying decision.
Downloads
A brief listing of the faucet's main features is displayed on a faucet page. This is supplemented by additional information available by scrolling down the page and clicking on a "Product Sheet PDF" to download additional specifications in .pdf format.
This is where the most useful information can be found, including certifications, the source of the faucet's valve cartridges and other details valuable to an informed faucet buyhing decision.
"Product Specification" is where we thought we would find specifications, but it displays just a measured drawing of the faucet.
"Installation Instructions" displays the detailed installation guide in .pdf format. It is very comprehensive and easy to follow. Our plumber rated installation of our test faucets "Easy" on a four-point scale of "Very Easy" to "Very Hard".
It is also where the exploded parts diagram will be found.
Wish List
Clicking on the tab marked "Wishlist" adds the faucet to a list that includes an image of the faucet and its specifications. This feature makes it easier to compare faucet selections.
After a faucet has been added to the wishlist, the option, "View Wishlist" appears to display the list which includes an option to e-mail the list, making it easy to show your selections to your plumber or spouse.
The wishlist tab is a little confusing, however. It's not clear from looking at the page what clicking on the tab will do. A better label would be "Add to Wishlist", and a brief rollover instruction would be nice such as "Click here to add this product to your selections."
Still, we think this is a very clever and useful feature that more companies should copy.
Visualization
Each faucet is usually illustrated with a single 3/4 view. Although other images of the faucet are often available elsewhere on the website, there is no link to them from the faucet listing page. The only image link from the listing page is to a Pinterest gallery that is not specific to the faucet.
Easily-displayed multiple views would help a potential buyer better visualize a faucet.
Better still would be a 360° visualization capability such as that provided by faucets.
Click on a 360° icon and the faucet is displayed in a box that allows you to rotate the faucet with your mouse to view it from any angle. The feature takes the guesswork out of selecting a faucet from one or two static images.
When the user clicks on a finish selection, the image of the faucet changes to show that selected finish, and a checkmark indicates the finish that is currently selected. The feature makes it much easier to visualize the faucet in a selected finish.
Price Comparison
Site Selection
The website is set up to determine whether you live in North America and if so, give you access to just the North American website.
If you want to look at the U.K. site, you are out of luck.
We had to use a proxy that to pretend we were in Scotland. Only then did Bathroom Brands give us a peek at its UK site.
This "feature" is undoubtedly intended to ensure that North American viewers end up on the correct website, but it could be implemented so that a choice of accessing the U.K. site is available. All other multinational faucet companies of which we are aware offer this option.
Pricing
Our shoppers found that Crosswater charges less for its luxury faucets than almost all other sellers at the luxury level. Just under 20% less on average. The higher the price of the faucet, the larger the difference.
The company does not appear to have a Minimum Advertised Pricing Policy that prevents internet sellers from drastically undercutting showroom prices. Almost certainly the Forté Group has some sort of price controls, but they do not seem to be too effective.
We found several deep discounts from Crosswaters MSRP prices, sometimes as much as 50%.
Where to buy
The faucets are sold only at Forté Group member showrooms. Some have an internet presence.
The website has a "Find a Retailer" function to locate the showroom "nearest you." But, unless yhou live in or near a major city, do not expect the reailer to be very near.
Testing & Certification
Comparable Faucets
Faucets made or assembled in Asia or Europe comparable to Crosswater in quality and warranty, but not necessarily price or style include
Conclusions
If you are restoring a vintage bathroom with a Victorian, Edwardian, Arts & Crafts, Art Deco or Mid-century Modern decor, we think Crosswater London® is worth a serious look.
Bathroom Brands offers at least six collections of traditional or transitional faucet designs that are striking and creative, a welcome addition to any bathroom. They are, on average, priced below – and sometimes very much below – the competition for essentially the same styles and quality.
We are not nearly as delighted, however, with Crosswater's contemporary fauets.
The best of the bunch is the contemporary Union collection. IB Rubinetterie's designers have fashioned an inspired interpretation of industrial-chic. These are handsome faucets. The Heir two-handle widespread faucet is also worth a look as is the MPRO deck-mounted faucet but only with knurling.
Bathroom Brands' other contemporary designs are largely unimpressive, lacking inspiration or excitement. We think the company can do better, infusing a little more of the design innovation and creativity that distinguishes its more traditional faucets.
We are continuing to research the company. If you have experience with Crosswater London faucets, good, bad, or indifferent, we would like to hear about it, so please contact us or post a comment below.
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The newer faucet construction method, and almost certainly the wave of the future, is called "core and shell". The water channel is provided by the core components, typically consisting of copper or composite tubes that are guaranteed to be lead-free. This core is then concealed inside the decorative outer shell that provides the faucet's shape and style. Because it never touches water, the shell can be made of leaded brass, and because it is not subject to water pressure, it does not need to be structural and can be made of much thinner material.
The technology is actually not all that new. Wall-mounted faucets have always been core and shell. The core (usually called the "valve") is mounted in the wall and the shell (called the "trim") conceals the core. What's new is that the technique is now being applied to faucets other than wall-mounts, and the core, rather than being brass is some other lead-free metal, usually copper or a zinc alloy, and some companies are experimenting with composite cores, eliminating metal entirely.
faucets are already all core and shell construction with a zinc alloy shell.